With a 182-year history, Baume & Mercier is steeped with a rich heritage and incredible watchmaking prowess. The brand has long been known for consistently being on the cutting edge – offering innovative thinking, top-quality craftsmanship and timepieces that are truly timeless. This year is no exception.
In fact, Baume & Mercier is now entrenched in an exciting new chapter of global expansion based on the brand’s rich and dynamic territory of seaside living and life’s important moments. Founded on a 360-degree vision representing a consistent, whole-hearted reinforcement of the brand’s core DNA and philosophy, this arena embraces the concept of life’s best times: casual, relaxing moments; family moments; relationships -- all with the alluring backdrop of seaside living at its best. The emotionally impactful campaign captures the essence of sharing, of celebrations and of timelessness – all values of the Baume & Mercier brand since its inception in 1830.
“One cannot help but draw the parallel between the attitude and emotions of seaside living and the passionate philosophy behind Baume & Mercier timepieces,” says Alain Zimmermann, CEO of Baume & Mercier. “Baume & Mercier watches are richly authentic in design and craftsmanship, and exude a sense of relaxed emotional appeal. The newest timepieces making their debut this year spark the imagination of consumers around the world to connect with their own seaside-living type moments and family values, and reinforce the fact that Baume & Mercier is the watch for personal gift for truly defining special moments.”
Indeed, the seaside living idea carries magnificently into 2012, when people everywhere are re-connecting with their emotions, their loved ones and reality. The values of the Hamptons and of Baume & Mercier are inherent in the brand’s powerfully subtle timepieces being released for 2012. The newest pieces bring forth all the trademarks of Baume & Mercier’s new territory. With ergonomic designs, round, curved, casual yet elegant lines and warm earthy tones of drift wood, weathered shingles and shimmering sunshine, the watches embrace a concept of relaxed sophistication; of authenticity and long, coveted heritage. They offer comfort and affordable luxury that easily captures the most important moments forever.
Delivering spirit and inspirational design codes in the 2012 new introductions
As we turn the corner into another new year, Baume & Mercier excellently executes new timepieces to join its dynamic collections. Each Baume & Mercier collection possesses its own lineage and offers immediately distinctive features that tie in with the line’s inspiration. Indeed, thanks to the brand’s generations’ worth of technical knowledge and visionary thinking, each timepiece has special appeal, both inside and out. The recently re-vamped rectangular-cased Hampton line, inspired by a 1940s historic piece, evokes a sense of relaxed lifestyle with its generous curves, warm tones and ergonomic art deco lines. This collection perhaps most personifies the spirit of its Hamptons namesake: seaside-living at its finest via artistic, elegant design appeal and tradition.
The alluring Capeland collection of “sport-chic” watches recalls the adventurous side of seaside living and offers functions that are important in today’s lifestyles. Inspired by a 1948 single push-piece chronograph, the Capeland line offers retro accents reminiscent of Baume & Mercier’s pedigree. This collection easily tracks speed, distances, varying intervals of time, and other of life’s more active moments.
The iconic Linea new editions of wonderful round and elegantly curved women’s watches with interchangeable bracelets reinforces the brand’s near-century-long legacy of catering to, and fulfilling women’s desires when it comes to mastering time. Available in two sizes, the refined Linea is at once sensual and sincere. Offering versatility that women love, Linea is easily the brand’s foremost statement in a harmonious balance of DNA, heritage and women’s lifestyles today.
The new timepieces being released in 2012 in these three key collections embody the brand’s inspirational design codes, and reflect its inherent spirit of authenticity and sophistication.
Character redefined – The new Capeland
Easily one of the most charismatic collections, Capeland is a watch that epitomizes seaside living, relaxed lifestyle, authenticity and strength of character. The Capeland, a long-loved line, is inspired by an historic single push-piece chronograph, circa, 1948. It features a curved case back and “chevé” shaped sapphire crystal reminiscent of early 19th century “galet” pocket watches, but updated with bold distinction. While Capeland has been a much-coveted timepiece, Baume & Mercier nonetheless has found ways to bring the emblematic Capeland watches to even new levels of appeal. Each emblematic Capeland watch houses a top-notch self-winding mechanical movement with the complex flyback chronograph function. The Bi-compax* caliber, manufactured by La Joux Perret, is meticulously finished with blued steel screws and a circular grained finish for the plate and bridges. The open-worked oscillating weight, adorned with the “Côtes de Genève” design and snailed décor, features the Greek Phi letter as a symbol of balance and perfection. The movement is visible via a transparent sapphire case back.
This year, to complete the Capeland steel emblematic offers, Baume & Mercier brings forth this enticing leader piece. Whereas in the past the steel Capeland emblematic watches had an off-white clear dial, this bold but sleek new piece features a black domed dial with contrasting gilt hands and tachymeter scale. This color combination, along with the light brown alligator with ecru stitching, brings a harmonious, incredibly enhanced look. The retro appeal of this watch, along with telemeter scale, classic Arabic numerals and “Breguet” type hands, makes it a timeless work of form and function. The ergonomic design offers extreme strap mobility for ultimate wearer comfort.
Available: Spring 2012