In a new demonstration of its commitment to the values of creativity and sharing, the Maison is delighted to support the restoration and digitization of Jacques Demy’s film Peau d’âne.
An encounter around Peau d’âne
Once upon a time… In 2012, when Agnès Varda, Rosalie Varda Demy and Mathieu Demyannounced their intention to restore Peau d’âne, the Maison was immediately attracted to a project with which it had so much in common.
Written and directed by Jacques Demy in 1970 and scored by Michel Legrand, the film version of Charles Perrault’s fairy story has delighted generations of audiences with its dreamlike atmosphere, the beauty of its costumes and songs that have lodged themselves in the collective imagination. Catherine Deneuve, Jean Marais, Jacques Perrin, Delphine Seyrig, Micheline Presle draw us into a visual ballet that is resolutely fairylike, highly colored and baroque.
In the same way, Van Cleef & Arpels’ creations perpetuate an art of enchantment to which it is particularly attached. The graceful fairy clips – which have inhabited its world since the 1940s – bear witness to a poetic vision of the world, nourished by fairy tales and legends. It is a vision constantly renewed in collections that depict enchanting journeys and imaginary creatures. Van Cleef & Arpels and the works of Jacques Demy are united by a taste for the wonderful, coupled with a common concern for preserving cultural heritage for future generations. Supporting the restoration of Peau d’âne is a natural expression of this desire to protect and share the treasures of the past so they may continue to live, inspire and arouse emotions. Thanks to its digitization, this masterpiece of French cinema will once again be available to both its long-term admirers and a new audience, discovering it for the first time.
Following this encounter with Jacques Demy’s family, the Maison decided to continue the adventure by paying its own homage to Charles Perrault’s story. The princess’s childhood at the castle, her flight into the forest and her marriage to the prince form the heart of a new collection of High Jewelry, entitled “Peau d’Âne raconté par Van Cleef & Arpels”.
Van Cleef & Arpels and the arts
Founded in 1906 in Paris’ Place Vendôme, the High Jewelry Maison of Van Cleef & Arpelshas always been renowned for a style characterized by creativity, artistic sensibility, poetry and enchantment. Its collections have been inspired by nature, couture, dance – with the well-known ballerina clips introduced in the 1940s – and, more recently, by literary works such as William Shakespeare’s A Midsummer Night’s Dream or Jules Verne’s Voyages Extraordinaires.
Throughout its history, the Maison has enriched its imagination via contact with the artists of the day. Renowned illustrators like Sem, Jean-Gabriel Domergue and Jean Dupas, who worked for Van Cleef & Arpels from the 1920s onwards, were succeeded by the painter Marc Chagall – who designed and took part in creating a bird clip in 1962 – and the well-known choreographer George Balanchine. His ballet Jewels, presented in New York in 1967, was inspired by the emeralds, rubies and diamonds that he had admired in Van Cleef & Arpels 5th Avenue boutique.
Today, these enduring artistic affinities have inspired new collaborations: with the director Alfredo Arias and the dancer and choreographer Benjamin Millepied, founder of L.A Dance Project. The Maison’s commitment is accompanied by sponsorship schemes in various fields consistent with its values: conservation, drawing, poetry, opera, ballet, theater and now cinema.