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Foto: Luxury watch - Rolex
Rolex
Rolex Ceramic

INTENSE, RESISTANT, DURABLE
Mastering the use of ceramic has enabled Rolex to equip its watches with cutting-edge ceramic bezel inserts and monobloc bezels. This expertise, the result of applied internal research and the creation of a manufacturing process unique to Rolex, heralded the beginning of a new era for the brand. Thanks to the technical properties of the ceramic it is possible to create particularly durable components that are virtually scratchproof and unaffected by the sun’s ultraviolet rays. Whether on a Cosmograph Daytona, Sea-Dweller, Rolex Deepsea, Submariner, Submariner Date, GMT-Master II, Yacht-Master 37, Yacht-Master 40 or Yacht-Master II, these ceramic elements make a strong impact on the watches’ aesthetic appeal and identities, all while improving their longevity.

PERPETUALINNOVATION
The brand’s desire to use ceramic on the exterior of its watches led to a research and development process marked by several important events. In 2005, Rolex unveiled its first watch with a ceramic insert: an Oyster Perpetual GMT-Master II in 18 ct yellow gold with a bidirectional rotatable bezel and a 24-hour graduated insert in black ceramic. In 2007, a blue ceramic insert was introduced on the Oyster Perpetual Yacht-Master II, a brand new regatta chronograph with a programmable countdown. In the same year, Rolex registered the trademark “Cerachrom”. The brand’s ceramic components are now known as the “Cerachrom bezel” and the “Cerachrom insert”. In 2010, green ceramic appeared on an Oyster Perpetual Submariner Date for the first time.

Three years later, in 2013, Rolex presented its first pioneering two-colour ceramic insert – with blue on one half and black on the other – on an Oyster Perpetual GMT-Master II. The same year, the brand also launched its first monobloc bezel in chestnut brown ceramic on the Oyster Perpetual Cosmograph Daytona. In 2014, the GMT-Master II was fitted with a two-colour Cerachrom insert in red and blue ceramic, a significant technical feat. The brand’s latest innovation is a two-colour insert in brown and black ceramic. It is unveiled on two new versions of the GMT-Master II – one crafted entirely from 18 ct Everose gold, the other an Everose Rolesor version (combination of Oystersteel and 18 ct Everose gold) – at Baselworld 2018.

 
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