INTERNATIONALE KRONIEKEN - LUXE EN PRESTIGE

Foto: Mode Fashion - Womenswear - Hugo Boss ©


Hugo Boss

Womenswear - Spring 2014


From deceptively life-like flower prints to unconventional color blocks: BOSS Womenswear draws on the stylistic artistry of Surrealism to update the classics

From Man Ray to Magritte, the Surrealists had a unique perception of reality. Their style was rich in collages, graphics and experimentation. BOSS translates these leitmotifs into smart designs, unconventional silhouettes and playful prints. Materials are manipulated, classic shapes cleverly cloaked. BOSS plays with illusions in spring 2014. A floor-length evening gown appears in the guise of a bustier dress. The straps are made of transparent nylon – and virtually invisible. An etui dress in cotton stretch has brightly hued, narrow inserts circling the waistline – creating the impression of a wraparound belt. A short coat juxtaposes textures – stripes of cotton fabric look like a color-block print in pale pink, powder blue and navy.

The Surrealists rejected limits and transcended boundaries. In the new season, BOSS breaks down the barrier between office, leisure and evening wear. The neckline of a double-breasted wool blazer, for instance, is reminiscent of a casual trench coat. Other looks are freshly styled in brand new settings. A midnight blue suit worn at a 10 a.m. morning meeting will shine at an after-work gala too, gaining instant evening cred with a wide leather belt.

The BOSS looks showcase the season’s key prints with a touch of surrealist whimsy. An ostensible photo-print is actually pen and ink; a precisely squared check pattern is really a drawing. The close-up rose blossoms on a little etui dress look like a watercolor; the wavy lines of a raster print on a pencil skirt look hand-drawn. The colors are subdued – from powder blue to gray – so as not to detract from the designs. This is pure innovation, distilled to its essence.

 

Foto: Mode Fashion - Womenswear - Hugo Boss ©

 
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