INTERNATIONALE KRONIEKEN - LUXE EN PRESTIGE

Foto: Luxury watches - Rolex ©


Rolex

Datejust Pearlmaster 34


Through their unique brilliance and the extreme care taken in their setting, the high-quality precious stones selected by rolex endow its gem-set watches with unparalleled prestige.

Some diamonds are more precious than others. Not because they are bigger, but because of their exceptional ability to catch the slightest ray of light, to amplify it through their intricate facets and radiate with a unique brilliance. The beauty of exceptional diamonds is that they glitter as if they were made of pure light. Next to them, other diamonds seem dull and lacklustre. These finest of gems are very rare: they account for less than one per cent of the world’s production. Yet they are the only diamonds deemed good enough by Rolex to adorn its jewelled masterpieces, such as the new Oyster Perpetual Datejust Pearlmaster 34, Rolex’s latest tribute to the art of watchmaking jewellery. Indeed, Rolex’s expertise in crafting the finest jewellery watches – from selecting the purest stones to masterfully setting them – arises from the same philosophy of excellence and uncompromising quality requirements that earned the brand its reputation and status as the world’s premier watchmaker.
For Rolex, in jewelling as in horology, only the best is good enough. This explains why Rolex gem-set watches sparkle with exceptional intensity. What is less conspicuous is the level of dedication, expertise and the amount of resources devoted by Rolex to achieving such mesmerizing results.

The jewels of the crown
Only the purest diamonds and perfect gemstones are allowed to grace a Rolex watch. What makes an exceptional gem? Even though the perception of beauty and brilliance can be personal, the gemmology profession uses a set of recognized objective criteria to assess the quality of precious stones. All cut diamonds and coloured gems set by Rolex are selected only from the top categories defined by these standards. And their compliance with the highest criteria is controlled in-house at Rolex by the brand’s highly trained gemmologists using the most advanced technology in the industry. This is how Rolex has full confidence that these gems are indeed the most beautiful in the world. Such extraordinary quality sets the foundations for the finest gemsetting on its watches.

THE WORLD’S MOST BEAUTIFUL DIAMONDS
Diamonds are graded according to four criteria: carat, clarity, colour and cut. Known as the ‘four Cs’, these specifications are acknowledged internationally by recognized institutions such as the Swiss Gemmological Institute (SSEF) or the Gemmological Institute of America (GIA), one of the world’s leading certification authorities for diamonds and gemstones.

A RAINBOW OF COLOURS
Coloured gemstones are also graded for quality according to the four Cs – carat, clarity, colour and cut – but with a distinct weighting for colour, their main characteristic. Sapphires, emeralds and rubies are chosen according to the shades of colours determined by Rolex’s Product Design Department. For models set with these gems, Rolex takes exceptional care in ensuring that all the stones on a given watch are of the same hue. This requirement is met through a meticulous sorting and pairing process carried out by hand, stone by stone, by trained specialists in the Rolex workshops.

 
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