INTERNATIONALE KRONIEKEN - LUXE EN PRESTIGE

Foto: Luxury watch - Rolex ©


Rolex

The superlavtive Chronometer


THE ULTIMATE STATUS   WATCH
THE OYSTER PERPETUAL DAY-DATE, ROLEX’S MOST PRESTIGIOUS MODEL, IS A WATCH LIKE NO OTHER. A TRUE WATCHMAKING ICON WITH A FORMIDABLE DESTINY, THIS IS A SUPERLATIVE CHRONOMETER IN EVERY WAY  AND HAS BEEN WORN BY MORE HEADS OF STATE, LEADERS AND VISIONARIES THAN ANY OTHER WATCH. CREATED IN 1956, AVAILABLE EXCLUSIVELY  IN GOLD OR PLATINUM, THE DAY-DATE IS UNIVERSALLY KNOWN  AS THE “PRESIDENTS’ WATCH”, THE ULTIMATE STATUS WATCH CHOSEN  BY THE WORLD’S GREAT NAMES FOR ITS PERFORMANCE AND  EXCEPTIONAL PRESENCE.

AT THE SUMMIT OF WATCHMAKING
The Day-Date owes its reputation and prestige first and foremost to its exceptional horological qualities. It benefits from all the innovations that have given Rolex  watches  their  place  at  the  summit  of  the contemporary  art  of  watchmaking.  Its  principal characteristics are, in fact, summed up on the dial: Oyster  Perpetual,  Day-Date,  and  Superlative Chronometer Officially Certified. Each of these markings highlights one of the features that make this a truly exceptional timepiece.The Day-Date is an Oyster, a worthy heir of the first wristwatch in the world with a waterproof case, which was created by Rolex 30 years earlier in 1926. Thanks to an ingenious patented system consisting of  a  hermetically  screwed-down  case  back  and winding crown, the Oyster brought the definitive response  to  one  of  the  great  challenges  for  the wristwatch: how to efficiently protect the mechanical movement from the hazards of dust, humidity and other outside elements. The Day-Date is also an Oyster Perpetual, which means  that  it  is  equipped  with  the  “Perpetual” self-winding system with a free rotor patented by Rolex as of 1931 – a system later adopted by the whole watchmaking industry. The winding mechanism makes use of a half-moon-shaped oscillating weight hat turns freely through 360° to transform every movement of the wrist into a source of energy to automat-ically wind the watch. An ideal complement to the Oyster case, it eliminated the need to unscrew the crown every  day to manually wind the watch, thereby avoiding any  risk  of  compromising  the  water proof ness  of  the case. The Perpetual system furthermore provides a constant supply of energy to the movement, for signifi cantly greater regularity and precision. With the Oyster Perpetual, Rolex laid the foundations  of  the  modern  waterproof  and  self-winding wristwatch. The Day-Date, when it was launched, brought the modern wristwatch to its apogee.

A LEADERS’CALENDAR
The Day-Date also carries on its dial the calendar functions that inspired its name. This calendar display, prompted by the founder of Rolex himself, was unique at the time for a wristwatch. With the Day-Date, Hans Wilsdorf designed a high-prestige Oyster Perpetual that offered a particularly useful function for people in positions of responsibility:  a clear and legible indication of the day and date at a glance. Essential information required for scheduling, arranging meetings, or signing and dating contracts, which made the Day-Date the perfect watch for decision-makers. Its calendar was quite different from the standard calendars of the day. Like the first “tool watches” created by Rolex from 1953 on the basis of the Oyster Perpetual – such as the Explorer, or the Submariner – the Day-Date stood out for the eminently practical and legible presentation of its functions. Until then, wristwatches displayed the date by means of a hand which pointed to a date marking at the edge of the dial. More sophisticated calendars, known as “complete calendars”, added the month and day shortened to three letters in small windows at 10 and 2 o’clock on the dial, together with a large moon phase at 6 o’clock. In 1945, Rolex revolutionized calendar legibility with its Datejust, the first wristwatch chronometer to indicate the date in a window at 3 o’clock. The famous  Cyclops  lens,  invented  by  Rolex,  would  be  added  in  1953  to  further  facilitate  reading  of  the  date.  In  1956,  with  the  Day-Date,  Hans Wilsdorf perfected his modern calendar by adding the day of the week spelt out in full in a window  at 12 o’clock on the dial. A carefully considered decision. In a letter a few years earlier,  Hans  Wilsdorf  spoke  about  the  classic calendar and explained that in his view the date and the day were the two most useful displays, because they change daily. So Rolex focused on the layout  of this essential information, freeing up space on  the dial to give them prominence.
This  allowed  the  day  to  be shown in full for the first time on a wristwatch alongside the date – a conside rable advantage in  terms  of  legibility,  since  it  is  well-known  that the brain deciphers whole words better than abbreviations.

A MIRACLE AT MIDNIGHT IN 26 LANGUAGES
Numbers  are  a  relatively  universal  language  for indicating dates, but people of different cultures want to read the day of the week in their own script.
The Day-Date’s calendar is available in a choice of 26 languages, from European languages to Chinese and Arabic, and including, for example,  Hebrew,  Russian, Greek, Japanese, Indonesian, Scandi navian languages, and even Latin – still used today in the Vatican. In 1956, the Day-Date became the first wristwatch to speak to heads of state, dignitaries and leaders from all  over the world in their own languages.By displaying the day and date in windows, calendar reading is made easier: the eye does not need to search for the information around the edge of the  dial. And thanks to a Rolex-patented mechanism,  the discs bearing this information move forward  one position at midnight, in the space of a few
milli seconds, to show the new date and day. An  instantaneous  show  that,  when  it  was launched,   was called a miracle at midnight.

SUPERLATIVE CHRONOMETER
The  last  marking  on  the  Day-Date’s  dial  –  the celebrated  Superlative  Chronometer  Officially Certified – is probably the most emblematic and is present today on every Rolex Oyster. It is particularly symbolic in the case of the Day-Date because it underlines the exceptional precision of its movement. If a chronometer, by definition, is an officially tested high-precision watch that does not deviate from  the exact time by more than a few seconds per day,  a  Superlative  Chronometer  must  perform  even better. The notion of Superlative Chronometer was introduced by Rolex in the late 1950s to mark the elite status of its chronometers, which were required by Hans Wilsdorf to obtain the citation “particularly good results” at the official tests. As the standard-bearer of Rolex excellence, the Day-Date launched in 1956 was one of the first models to satisfy the demands  and  carry  the  new  denomination,  Superlative Chronometer Officially Certified, on its dial. Official chronometer testing certificates with the citation disappeared in 1973 with the creation  of the Swiss Official Chronometer Testing Institute (COSC), a consolidation of the various Official Watch  Rating  Centres  and which established new, stricter criteria.  But  the  wording formulated by Rolex remains a proud reminder of the pioneering role of the brand and its quest for excellence in the field of chrono -metric precision for wristwatches ever since 1910.Now in 2015, Rolex has redefined the status of Superlative  Chronometer  with  calibre  3255,  its new-generation mechanical movement that equips  the new Day-Date. Rolex has established a level of chronometric  precision  that  surpasses  the  level defined by COSC criteria. The new Day-Date’s precision  on  the  wrist  satisfies  criteria  twice  as exacting  as  those  for  an officially  certified  chrono-meter, reconnecting with the brand’s heritage and restoring full weight to the notion of Superlative Chronometer.Symbolically, “superlative” remains an emblematic qualifier  for the  Day-Date,  over  and  above  the notion of precision. The Day-Date is the last flagship model created by the founder of Rolex and can be considered Hans Wilsdorf’s ultimate achievement in his pursuit of excellence. And also as the watch that, more than any other, embodies the achieve-ments, prestige and success of the brand – and of those who wear it.

 

Foto: Luxury watch - Rolex ©

 
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