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BaselWorld 2012

At BASELWORLD 2012, Rolex is pleased to present a wide selection of new watches in its OYSTER collection. These new timepieces illustrate three key Rolex themes: innovation, with a model featuring new functions and revolutionary design – the SKY-DWELLER; evolution combined with continuity, in three iconic models benefitting from the brand’s most recent technical and aesthetic developments – the SUBMARINER, the YACHT-MASTER and the DATEJUST II; and creativity, with prestigious models enhanced by elegant gem settings and new jewelled dials – the COSMOGRAPH DAYTONA, the DATEJUST, the DATEJUST LADY 31, the LADY-DATEJUST, the DAY-DATE and the DAY-DATE II.

A prime example of Rolex watchmaking expertise, the Oyster Perpetual SKY-DWELLER is an entirely new watch combining practical functions, ease of use and the timeless elegance of classic Rolex lines. Designed with global travellers in mind, its dual time zone display is intuitive to read and easy to operate. The SKY-DWELLER is also equipped with an annual calendar that automatically adjusts the date at the end of months with 30 and 31 days – thanks to a patented design that ensures outstanding reliability for this type of function – as well as a particularly practical interface for setting the watch: the patented rotatable RING COMMAND bezel. A distillation of Rolex innovation, the SKY-DWELLER incorporates no fewer than 14 patents, five of which are brand new. It is equipped with the new calibre 9001, a mechanical selfwinding movement developed and manufactured by Rolex, certified as a chronometer, with a 72-hour power reserve. Available in 18 ct yellow, white or EVEROSE gold, in a 42 mm case, the SKY-DWELLER is an embodiment of the precision, reliability and prestige of Rolex watches.

Archetype of the diver’s watch, the Oyster Perpetual SUBMARINER is now equipped with a black ceramic CERACHROM bezel insert, a dial with large CHROMALIGHT hour markers and hands for exceptional legibility in the dark, and a subtly redesigned 40 mm case in particularly corrosion-resistant 904L stainless steel. It is fitted with a new solid-link OYSTER bracelet in 904L steel with a new-generation OYSTERLOCK safety clasp which is effortless to use and prevents accidental opening. This clasp includes the GLIDELOCK extension system, allowing adjustment of the bracelet length for comfortable wear over a diving suit. Its calibre 3130, a self-winding mechanical movement certified as a chronometer, is now equipped with a paramagnetic blue PARACHROM hairspring developed and manufactured by Rolex in an exclusive alloy. This updated SUBMARINER is firmly in the lineage of the historical model launched in 1953, and raises the bar for robustness, legibility and reliability, thus reinforcing its status as a legendary watch with a timeless personality.

This jewelled version of the Oyster Perpetual COSMOGRAPH DAYTONA in 18 ct yellow or white gold is resplendent with a bezel entirely set with an array of sapphires in rainbow colours. The lugs and crown guard of the case are set with sparkling diamonds. The black lacquer dial is adorned with diamond-set hour markers and GOLD CRYSTALS gold counters whose particular reflections are achieved by an exclusive process.
A sublime feminine variation, a new jewelled interpretation of the 36 mm Oyster Perpetual DATEJUST in 18 ct EVEROSE gold bears a black lacquer dial with a contemporary motif set with 262 diamonds, providing an entrancing contrast of light and shadow. Its bezel is set with 60 baguette-cut diamonds, and 120 brilliant-cut diamonds around the edge. The 18 ct EVEROSE gold, an exclusive alloy created by Rolex and cast in its own foundry, shines with a unique brilliance and is distinguished by an incomparable hue resulting from the addition of a touch of platinum, the noblest of precious metals.



Foto: Rolex © - Luxe Horloges - Luxe Watches - Haute horlogerie

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