So, what goes on in the store? The store transforms into a fully-fledged creative laboratory dedicated to the world of denim by Liu Jo: by purchasing a denim garment, customers can have it personalised by skilled craftsmen that make the item look even more special and irresistible. Studs, rhinestones, rips, applications, precious details and much more: Liu Jo adds a unique experience, providing its customers with true experts in the art of personalisation. The aim is to make each denim garment unique, able to describe the person who wears it. This season sees the addition of a new feature: patches will be literally "sewn" onto one's favourite denim garment so that it becomes even more special and unrivalled. Stars, lips, letters and hearts are only some of the many ways you can personalise your garment, enlivening Liu stores during these special days.
The Younique events arise from the great attention that Liu Jo has always dedicated to the spirit and the many interpretations of denim, an icon of style and versatility on which the Italian brand has built an important part of its history. The project brings to the store the brand's own product know-how: in a playful, new and – obviously – unique way.
Personalisation of the denim garments is free of charge and reserved for customers who purchase a garment on the day of the event or in the week prior to the event.