BOSS Womenswear – a new generation under the creative direction of Artistic Director Jason Wu
New York, February 12, 2014. Today HUGO BOSS presented the new BOSS Womenswear Collection for Fall/Winter 2014 at the New York Fashion Week – designed for the first time under the creative direction of Jason Wu. Mastery in tailoring and refined craftmanship is the DNA that defines the collection.
The German headquarters served as the source of inspiration for the future of BOSS Womenswear. Modernist buildings are surrounded by lush greenery – architecture with nature. Inspired by this setting, Jason Wu maintains the brand’s precision and rigor while injecting softness and femininity. Traditional menswear fabrics are incorporated into sophisticated silhouettes. Refined shoulders and neat tailoring are rendered in cashmeres and silks. The idea of the bespoke suit is translated into precision cut suits and laser-cut cocktail dresses.
Tailored coats with accentuated waistlines introduce a new proportion. Fluid dresses with Bauhaus-inspired embroidery show a hint of the architectural narrative. The ready-to-wear code continues to accessories: ankle boots with a menswear touch, lace-up strap heels and tuxedo loafers. Bags feature a very precise frame and structure that reinforce the idea of tailoring.