Rolex presents the new Cellini collection, a contemporary celebration of classicism and the eternal elegance of traditional timepieces. Consisting of 12 classically inspired models, this new collection combines the best of Rolex know-how and its high standards of perfection with an approach that heightens watchmaking heritage in its most timeless form. The lines are sober and refined, the materials noble, the finishings luxurious: every detail respects the codes of the art of watchmaking. But, this new collection is not suspended in an idealized past. Like the Italian Renaissance – one of whose most admired artists, Benvenuto Cellini, goldsmith and sculptor to the popes, inspired the name of the collection – the Rolex Cellini models mark a return to the sources of classicism, reinterpreting it in perfect harmony with their time. These watches, born of Rolex watchmaking tradition, evoke the finest examples of contemporary monumental architecture, where grandiose proportions and clean lines are accompanied by a strikingly modern reading of space and light. The new Cellini watches are freed of the formal constraints of their heritage, fully assuming their role as refined guardians of time, symbols of luxury steeped in values that reveal an authentic art de vivre.
TIME HERE AND TIME THERE
There the sun is rising, while here the day is drawing to a close. While on the horizon the sun is setting into the night, on the Cellini Dual Time it gradually appears in the aperture at the bottom of the dial.
The Cellini Dual Time model grants its wearers the gift of temporal ubiquity. With a quick glance at the dial, they are simultaneously aware of the time here and the time elsewhere. The small gold-rimmed sub-dial at 6 o’clock shows the minutes and hours in a faraway part of the world: the land of your loved ones when you are travelling, the location of business associates on other continents. To differentiate daytime hours from night-time hours, a sun or moon symbol transits the aperture at 9 o’clock on the sub-dial.
The large centre hands, shaped like two-edged swords, always accompany the wearers on their journey. The hour hand can be set independently by successive “jumps” to adjust to a new local time zone, without disturbing the functioning of the watch or the chronometric precision of its self-winding movement.
The Cellini Dual Time model is offered in four versions: with a black or silver dial featuring a “rayon flammé de la gloire” guilloche motif, and with a 39 mm case in a choice of 18 ct white or Everose gold. It is mounted on an alligator leather strap with large scales, remborded and stitched, in shiny black or brown depending on the model, and fitted with an 18 ct gold buckle matching the gold of the case.