Mode - Luxe Fashion



Mode femmes - Luxe Fashion

Patrizia Pepe presents images of the new “Join the Club” advertising campaign, which was created on the streets of Chinatown, New York, illuminated with colourful neon lights that accentuate the campaign's glam atmosphere.  The stars – girls with a bold, irreverent and sensual spirit – are partners in crime of night-time New York, wearing clothes and accessories from the Fall/Winter 2018 collection.

Impalpable transparencies, décor applications, floral prints and asymmetric cuts enhance the silhouettes with versatile, essential lines, completing the look with high-quality thigh boots, precious ankle boots and bags with a modern design, embellished with unique, sophisticated details.

The photos and video once again explore the concept of female ‘empowerment’, portraying an evening marked by cryptic, mysterious signs, which lead the three friends to a club with a Fly neon sign: a symbol of complicity and belonging that invites all the brand's customers and followers to enter the Patrizia Pepe world.
The Bang Bang soundtrack performed by Dua Lipa, exclusively for Patrizia Pepe, consolidates the historical connection between the brand and the music world.

The new “Join the Club” advertising campaign will be unveiled starting from September through a multi-channel plan, which, in addition to appearances in the most influential fashion & lifestyle magazines, will involve significant social media & digital activity on the main online platforms.

Mode femmes - Luxe Fashion