gepubliceerd op: 31-12-2014
Cartier
Foto: Cartier ©
 

XI - L'HEURE PERDUE

 

Tangible, delicate, concrete reality… as long as you can find a way to reach it!

Imagine it were possible, as a time traveller, to enter L'Heure Perdue - the lost hour in which we could once again share the pleasure of a long-forgotten childhood treat.
Ah, that exquisite softness that flows from all our childhoods, from a universal memory.
Where does it come from, this sensual hour with its creamy aroma, fundamental and echoing the past?
From an elegant memory from one person’s appetite to another? Voluptuous and intimate like the scent of familiarity.
Perhaps because everything is ruled by science, so clever in posing as natural when in fact it is a feat of alchemy,
exploring the artificial through a precipitate of large synthetic molecules, particularly vanillin.
This aldehyde with sensual aromas and a silky aura floating over the 11th hour, the lost and progressive hour,
demystifying the conventional idea that beauty is only worthwhile if it is natural.
Auteur van het artikel : Cartier
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